Marvel made little money from its licensing relationships with other studios, and it sought to make more money from its films while keeping artistic control over the projects and distribution. Marvel had previously collaborated on a number of superhero films with Columbia Pictures, New Line Cinema, and others, including a seven-year development partnership with 20th Century Fox. They were addictive to say the least.īy 2005, Marvel Entertainment had made plans to create and distribute its own films independently of Paramount Pictures. The superhero comics captured not only the interest of kids but also of teenagers and a good amount of adults. The Marvel comics became a household name. Marvel cinematic universe was still a faraway dream.
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